As the marijuana industry expands and matures, so does consumer expectations. Customers are not satisfied with products which “work” anymore. They want to experience scents and flavors that reflect the cannabis. Cannabis derived Terpenes have become a major component of product development because of the increasing demand.
Image credit: massterpenes.com
Why Terpenes Define Cannabis Identity
Terpenes are the compounds that are that are responsible for the distinctive scent and taste of cannabis strains. They can alter the perception of a product’s cannabis aroma before the effects begin to manifest. If properly stored Terpenes signal the freshness of a product and also strain lineage. They also communicate general quality. Even products with high potency can be artificial or flat if they are not handled correctly.
Real Cannabis terpenes are sourced directly from cannabis flower, capturing the plant’s natural aromatic fingerprint. This is in stark contrast to botanical terpenes that are extracted from other sources and try to replicate the cannabis profile. While botanical blends can be inexpensive, they do not provide the layered depth that experienced customers associate with genuine cannabis.
The extraction technique determines the final outcome
The method used to extract Terpenes can have a major impact on their final characteristics. Hydrocarbon extraction is typically utilized to create the vibrant aromas of resin. These techniques preserve fragile substances that are easily destroyed in heat or drying.
CO2 Terpenes have an advantage that is distinct. Carbon dioxide terpene extraction provides precise control as well as solid and clean terpene fragments. The aroma of the profile could be less pronounced as compared to hydrocarbon extractions that are live. But CO2 profiles can provide the sameness and purity, especially when it comes to formulations that value balance over intensity.
Both strategies work equally well, however each method has its own reason for using it. Producers who are well-informed make their choice based on the intended outcome rather than on market trends.
Fresh Material can make a measurable difference
Terpenes from high-quality cannabis are harvested at harvest. Terpenes degrade quickly if exposed to oxygen, heat or even time. The original aroma is best preserved using fresh frozen flowers or other materials which are properly preserved.
When degradation occurs the extraction method won’t be able restore everything of the lost. This is why it is that the most experienced terpene makers are extremely particular about their sources and handling. Fresh and compromised material are immediately identifiable through their scent clarity and the intensity.
What to Look out for when buying Cannabis Terpenes
When looking at Cannabis Terpenes it’s easy to miss the glitzy descriptions. Transparency matters more. Buyers must be aware of where the terpenes originate from, how they’re extracted and processed to after extraction.
Consistency is another important aspect. It is essential that cannabis-derived items smell the same, regardless of the size of the batch. Wide variations are usually a red flag for brands who care about quality.
A Specified Approach to Terpene Craft
Others opt to focus. Certain producers opt to focus on a specific area. Mass Terpenes fits into the second category because it is focused on terpenes in particular instead of focusing attention on various types of products. This narrow focus allows greater control of the smell, processing and output.
Mass Terpenes puts an emphasis on letting the aroma be the main focus. Instead of relying heavily on hype, Mass Terpenes will let the scent speak for itself.
Aroma as the Ultimate Quality Check
The lab report is not replaced the moment a bottle is opened. The complexity and acquaintance with cannabis-derived terpenes are immediately apparent, and they can’t be duplicated by artificial blends. Aroma is the only true measurement of success.
The new standard for authenticity is authenticity. It’s the most important thing in the business. Whether a producer chooses live-extracted profiles, cold-cured versions, or refined CO2 terpenes The goal remains the same: to preserve the original character of the plant. If terpenes are used with care and care, they’re more than just a way to improve the quality of products. They also help carry cannabis’ tradition forward.